Amazon Makes ID5 Identity Cloud Available Through Amazon Publisher Services

ID5's Identity Cloud service will be used by publishers to improve addressability and revenue in cookie-unavailable environments.

By accessing ID5 ID through Amazon Publisher Services (APS), media companies can benefit from increased bid density and higher win rates without additional implementation, ultimately leading to improved revenue in environments and traffic where cookies are not available.

ID5's privacy-by-design technology and encryption mechanisms can protect publishers from data leakage and respect consumers' privacy settings.

For more information about this partnership and its benefits, please contact Globalive.